When a new patient walks into your office and you notice them engaging with your staff, what is the first thing that goes through your mind?
Is it a warm welcome and a sincere desire to be helpful?
Perhaps there is also a flash of anxiety: you and your clinic are coming under scrutiny, will you pass muster?
Will you be able to meet their expectations and deliver what they came in for?
Will this person turn out to be a much-needed client, or are they just kicking the tires so to speak?
Just like in other medical fields, walk-ins are a part of any orthodontic practice (albeit a small part, depending on your circumstances).
Whether you can convert someone coming in for an exploratory visit into a devoted future patient has a lot to do with first impressions and how you engage with the new person.
Here are some general rules that, if consistently followed, will show your new patients how attentive, professional and thorough you are as a practitioner – three qualities that most new patients are looking for when it comes to their orthodontist.
Now, welcome the new patient into the fold and enjoy a mutually beneficial relationship that lasts a lifetime!