The 5 Best Ways to Reinvent Your Orthodontic Practice

Many people who own an orthodontic practice spend so much time working on the day-to-day challenges that they don’t take the time to work on the business. They wonder why the practice isn’t growing or why routine administrative tasks take up so many valuable hours. Spending some time working behind the scenes can help you reinvent your orthodontic practice to help you become more profitable.

Focus On Your Team

Many orthodontic practices offer top-notch care. What sets you apart from them? Your customer service and overall atmosphere make all the difference.

Hiring the right people is the first step to building a strong team. If job applicants don’t exude energy, positivity and determination when they’re interviewing with you, how do you think they’ll treat your patients?

It’s hard to find the right people, but consider hiring based on quality instead of quantity. Having fewer employees who work more efficiently and give off the right attitude will bring you farther than securing more people with fewer skills.

Consider making a checklist of the qualities that are important in a team member. Include factors that go beyond certifications and training. Personality traits like a good bedside manner, a take-charge attitude and a smiling face are just as important in building a solid team. Define the outcomes that you want from a particular candidate and a position.

Some elements that help you put together a high-quality group of employees are:

  • Setting clear job requirements
  • Keeping a consistent flow of candidates
  • Maintaining the best candidates with beneficial perks, salary and benefits

Motivation Is Key

Keeping your employees motivated is also vital to the success of your practice. Someone who starts out on the right foot can soon become disengaged if they lose enthusiasm for their job.

Contrary to popular belief, keeping employees happy doesn’t have to cost you a fortune. Inc. explains that leadership and empowerment are powerful incentives for maintaining focused employees and bringing on quality talent. The best leaders are role models for their employees. They also give their staff opportunities to express themselves and use their skills.

Recognition and reward are instrumental in building a productive workforce. Recognizing an employee in front of a group can make your other staff members see the value in staying motivated and productive.

Encouraging exploration can keep employees from getting bored. This may involve rotating routines, providing on-the-job training and asking employees to provide creative solutions for time-tested problems.

Gather the Best Tools

While orthodontists carefully decide on obtaining the right tools for working on their patients, they often neglect to secure tools that will help them run and build their practice. In today’s work environment, technology and automation are powerful. If you’re spending money and manpower on systems that could be automated, you’re wasting time and letting profits slip down the drain.

Active practice management tools allow you to keep track of everything from appointment schedules to patient records in one place. Novologik’s OrthoNovo practice management software for orthodontists gives you a way to optimize operations seamlessly.

OrthoNovo is one of the most complete tools that you can use to streamline your practice management. This one tool allows you to:

  • Schedule appointments
  • Maintain patient files
  • Keep imaging records in one place
  • Consolidate financial operations
  • Use ceph tracing to make a cephalometric analysis
  • Manage your clinic in a paperless environment
  • Communicate with patients via email
  • Create, review and email documents

Instead of piecing together a variety of software tools to accomplish each task, you can rely on this complete product to run your entire practice.

One of the biggest obstacles to implementing tools for an orthodontic practice is the price. When you use a variety of software platforms, the price can quickly become difficult to justify. OrthoNovo is a cost-effective way to consolidate your operations.

There are no separate fees for each machine, doctor or user. You get all of the features, including unlimited support and training, for one straightforward price.

Don’t Wait To Reinvent Your Orthodontic Practice

According to the Harvard Business Review, one of the biggest mistakes that business owners make is waiting too long to reinvent their practices. It’s daunting to move from being in a mature stage of a business to a new growth stage. However, making an effort to reinvent yourself is one of the things that will put you ahead of your competition.

Redefining your practice within the boundaries of your existing operations can take more energy and resources than reinventing it. If you’re going to invest in improving things, why not do so in the most effective manner?

Although it may seem counterintuitive, you can get ahead of the curve by fixing areas that don’t yet seem to be broken. If you wait until you have an obvious problem, you’ll end up scrounging to make things better. If you plan for growth and reinvention, you can allot your resources to the right areas at the best times.

Track Your Competition

Keeping an eye on your competition is important. It helps you monitor what everyone else is doing so that you don’t fall behind. If you’re concentrating on reinventing your practice, however, you also want to make sure that you stay ahead of the game.

If you don’t have a keen awareness of the status quo, you can’t change it. Detailed record-keeping and analytics can help you assess what is working in your business and what isn’t so that you can remain at the forefront of your industry.

Using software like OrthoNovo allows you to monitor your practice insights with the click of a mouse. When you have all of your important data at your fingertips, you can make decisions that are based on facts and numbers to grow your practice intentionally.

You’ll be able to tailor your marketing plan more tightly so that your profits don’t leak out of that area. OrthoNovo helps you view your strengths and weaknesses so that you can reinvent your practice with less effort, less spending and better results.


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